Apple wifi antenna crosscut industry unspoken rules
www.bbtantenna.com | 2010-7-29 14:06:54
Apple iPhone 4 signal attenuation problem has caused a big uproar in the global mobile phone industry. Some iPhone 4 users found that as long as the lower left hand hold the body parting the wifi antenna, it will lead to decline in cell phone signal. This problem has attracted global media and consumer attention, and was known as "wifi antenna door." In a growing number of voices of doubt, Apple has introduced a system upgrade, free kits and a full refund to send a series of targeted measures. Mobile peer is angry that Apple CEO Steve Jobs said Apple's cell phone signal problem is not a unique but common problem throughout the mobile phone industry. His remark was immediately met with a vehement response from the firms, but also opened the mobile phone industry's "hidden rules."
But all the smart phones are cross "wifi antenna door?"
Jobs recently on "wifi antenna" incident openly admitted, "We are not perfect, the phone is not perfect. But we hope to make our every user happy." But then, he did not exist on the iPhone 4 signal problem apologize, but all the counterparts get involved. He claims, including Samsung, HTC, blackberry, etc., mobile phones, there are similar problems. In order to prove "all phones will appear in the case of hand signals down", specifically in public demonstrates BlackBerry Jobs Bold 9700, HTC Droid Eris, Samsung Omnia 2 three phone signal changes, the final demonstration of the results did confirm his statement: other smart phones, like with the iPhone 4 cases exist in hand-held signal attenuation problem.
In this regard, including Motorola, RIM, HTC, Samsung and other major smart phone makers, including rapid response and counterattack, accusing Apple of this practice "is not acceptable." Motorola countered that all the smart phones available on the market Jobs exist in the formulation of the wifi antenna signal problem, showing in dealing with their own Apple iPhone 4 "wifi antenna" incident is very insincere. RIM said in an official statement, iPhone 4 of the wifi antenna problem is Apple's own design flaws, Apple should assume corresponding responsibilities, not to the same issues to other manufacturers. HTC's response is: Apple should be aware of their own problems, signal reception problems is by no means smart phones a common problem.
Both right and wrong, there is no doubt, iPhone 4 wifi antenna design with serious flaws have affected Apple's reputation and market. According to Voice of China, the world's second-quarter shipments grew 43% smart, but Apple's market share last quarter, but never 16% to 14%. Co-director of wireless strategy research firm Marston to judge, the area of Apple in the mobile world honeymoon is over.
"wifi antenna door" effect is difficult to predict follow-up
The authority of the United States consumer magazine "Consumer Reports" has refused to iPhone 4 included in the recommended products. The magazine on the iPhone 4 conducted a comprehensive test, finally confirmed the existence of flaws in its signal reception: When a user's finger or hand touches the lower left edge of the phone a bit, especially when using the left hand, the signal may be significantly decreased, If the user in a poor signal areas, this will lead to completely disconnect the network connection. Based on this, these organizations do not recommend consumers to buy iPhone 4.
Affected by this, the white iPhone 4 was again postponed the release time. Apple recently said that, due to the production of white shell iPhone 4 areas still have problems, it may be listed before the end of this year. Previously, Apple has announced that due to problems in manufacturing sectors, white iPhone 4 time-delayed to late July.
Meanwhile, Apple has begun for the purchase of the iPhone 4 phone sets the user a full refund. Currently, Apple has the user receives an e-mail notification that has been started for the purchase 了 iPhone 4 mobile phone sets of Yonghujinhang full refund, estimated 3 to 5 working days, 29 U.S. dollars a Bumper pouches Feiyong will be returned to within the user's credit card.
It is understood, iPhone 4 has not yet formally entered the Chinese mainland market, currently the mainland market iPhone 4 are parallel. So iPhone 4 "wifi antenna door" on Apple's mobile phone market in Fuzhou, will have what effect? Lancashire's largest electronic market in Fuzhou understand the crisis despite the iPhone 4 outbreak signal, but not much supply, prices of parallel imports and not be hit. One merchant said, iPhone 4 of the "wifi antenna gate" can not block Apple's model of consumer great temptation.
The actual strength of the signal display no strict correspondence
iPhone 4 of wifi antenna problems did not seem to affect consumer demand, and Apple's revenue. According to the latest release of Apple's financial results, second quarter revenue reached 15.7 billion U.S. dollars, net profit was 32.5 million. The industry average estimate of analysts forecast revenue of 14.7 billion U.S. dollars, is expected to net income of 2.9 billion. Sales from the iPhone 4 current market perspective, consumers are still waiting for the order product after 2 to 3 weeks to get the iPhone 4, which shows "wifi antenna door" does not allow Apple to lose the trust of consumers. Apple Chief Operating Officer Timukuke earnings conference call at that, iPhone 4 sales are still very popular, new products entered the market were sold out.
iPhone 4 "wifi antenna door" not a fatal blow to Apple, it throws the phone industry's "hidden rule" - cell phone signal strength still no uniform standard display! For example, many mobile phone users have this experience, and sometimes clearly show that cell phone signals four-frame, but the call effect is sporadic and easily dropped. This in the end is the signal coverage of the problem or the phone itself the problem? Insiders said the phone's signal strength display and the actual correspondence is not strict, this is actually not a unified industry standard. Check the signal does not depend on the number of network coverage and accuracy of the calculation, almost all mobile phone manufacturers will deliberately show a stronger signal.
Obviously, mobile phone manufacturers want their products at least on the surface perfect, but for users who need the quality products and services, need vendor's integrity.
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